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2015 Oktoberfest

Saturday, October 10, 2015
3:00pm - 9:00pm 

2015 marks the sixth year of The Hotel at Auburn University’s Oktoberfest.  For the first three years, the event was held in the intimate setting of our Terrace Room and around our pool, allowing for about 150 attendees.  Two years ago we expanded the event to its current location in our north parking lot. This allowed us to grow attendance and offer a larger variety of breweries to guests. 

Each local, regional and national brewery in attendance will showcase a small selection of beers, giving attendees an opportunity to sample a variety of great brews.  Select breweries will also present one-off beers, which are brewed specifically to be served at Oktoberfest.

We are still in the process of planning the 2015 Oktoberfest, so check back for more updates and information!


2015 Breweries

We are currently working on our 2015 Breweries. If you are interested in participating in Oktoberfest, please contact Adam Keeshan at

2014 Breweries


Avondale Brewing Company, Birmingham

Back Forty Beer Co., Gadsden

Below the Radar, Huntsville

Blue Pants Brewery, Madison

Good People Brewing Company, Birmingham

Red Clay Brewing Co., Opelika 

Straight to Ale, Huntsville

Yellowhammer Brewery, Huntsville


ACE Hard Cider, Sebastopol

Anchor Brewing, San Francisco 

Lagunitas Brewing Company, Petaluma

Sierra Nevada Brewing Co., Chico

Stone Brewing Co., Escondido


Oskar Blues Brewery, Lyons

Left Hand Brewing Company, Longmont


Cigar City Brewing, Tampa


Monday Night Brewing, Atlanta


Finch's Beer Co., Chicago


Samuel Adams, Boston

Harpoon Brewery, Boston


Founders Brewing Co., Grand Rapids

Bell's Brewery, Inc., Kalamazoo

New York

Brewery Ommegang, Cooperstown

South Carolina

River Dog Brewing Co., Ridgeland


The Traveler Beer Co., Burlington

Vermont Hard Cider Company, Middlebury


Hinterland, Green Bay


Innis & Gunn, Edinburgh


Ayinger, Aying


Are you interested in becoming a 2015 Oktoberfest Sponsor? Contact Adam Keeshan at for more information. 

Meet the 2014 Oktoberfest Sponsors!

The Event Group: A Tailgate Guys Company


Kathy Powell State Farm

Auburn Downtown Merchants

United-Johnson Brothers of Alabama

International wine & craft beer

Alabama Crown

Quantum of Auburn - Mix 96.7 & The Kicker

Homebrew Alley

New to 2014, Oktoberfest will feature “Homebrew Alley,” where home brewers are given the opportunity to showcase their craft to the festival goers. OFficial BJCP judges will judge each home brewers’ samples, and they will select one winner. The homebrew master winner and head brewer of Blue Pants Brewery will get to spend time brewing their recipe as a one-off beer in the Blue Pants facility.  Once it’s produced, The Hotel at Auburn University will feature the winning beer selection on draft for a limited time.

There will also be a crowd favorite that is voted on throughout the festival and winner will be announced at the same time as the homebrew master.

For those interested in becoming a homebrewer or wanting more information on Oktoberfest please Contact Adam Keeshan for more information. (334)321-3165 or by email

Regrestration Deadline for homebrewers  | August 15, 2014

Sample Drop-Off or Delivery Deadline | September 5, 2014

Homebrewer contestants will be chosen and contacted | September 8, 2014

FAQ for Home Brewers:

How many beers can I enter?

You may enter up to four types of beer however you must produce a minimum of 5 gallons per beer entered if selected.

What will be provided?

We will provide the tent, tables, large cooler, ice and a banner with your information printed. You will be responsible for all supplies if pouring draft beer beyond what is listed above.

How much is it to enter?

The hombrewers selcted on September 5th will then go online to pay the $50 entry fee. There is no fee to submit samples. The $50 will cover all of the items listed above and will also include admittance into the event for you and one guest. There are no fees for sampling addittional beers.

How will it be judged?

There will be one overall winner and will not be judged by style. We do ask for the style of the beer on the entry form to ensure the beer meets the standards of the BJCP.

Where can I drop my samples?

Beer Samples can be dropped off or mailed to Adam Keeshan at The Hotel at Auburn University, 241. S College Street, Auburn, AL 36830. Deadline for samples to be submitted is September 5, 2014. All samples should contain a label with the brewers name, contact information and style of beer.



General Admission

General Admission tickets include:

  • Entry into the festival, including beer tasting 
  • Souvenir glass

Eat, Drink, & Be German Package 

Package includes:

  • One general admission ticket
  • Four food tickets to use at event
  • Oktoberfest T-shirt

Oktoberfest Package at The Hotel at Auburn University 

The Hotel at Auburn University is offering a special Oktoberfest package which includes:

  • Two General Admission Tickets
  • Four Food Tickets to use at the event
  • Two Oktoberfest T-shirts
  • A Saturday night stay in a deluxe room
  • Breakfast buffet for two in Ariccia Sunday morning


Food & Non-Alcoholic Drink Tokens

Food and non-alcoholic drink tokens can be purchased at the event. Food tokens are $5 and non-alcoholic drink tokens are $2. 


Where can I purchase tickets to Oktoberfest?

Tickets will be available online starting August 7, 2015 at 8:00am.

Where will the event be held?

The event will be held at The Hotel at Auburn University located at 241 S. College Street across from the Auburn University Library.

I am not from the Auburn area, is there a place for me to stay?

The Hotel at Auburn University is offering a special Oktoberfest Package which includes tickets to the event, food tickets to use at the event, Oktoberfest T-Shirts, a Saturday night stay and breakfast for two on Sunday morning. Check back for the link!

Will food be available at the event?

 Yes. The Hotel at Auburn University will have 2 food tents which will offer a selection of German Oktoberfest staples. Food tickets will be available at the event for $5. 

Are pets allowed?

The Hotel at Auburn University is a pet-friendly hotel however we ask that guests do not bring their pets due to the large volume of people attending the event.

How much will tickets be at the event?

General admission tickets will be available for $45 at the event. Food tickets can also be purchased for $5. Pre-Sale tickets are available online for $35. 

Where should I park for Oktoberfest?

Parking at the hotel will be limited to hotel guests. Additional parking is available downtown or across the street from the hotel in the Auburn University library parking deck. 

How early can I pick up my tickets from Will Call?

Registration will open at 1:30pm on Saturday in front of the hotel. Guests may purchase event tickets for $45 or pick up their Will Call tickets. If you are picking up Will Call tickets you must have a photo ID stating you are 21 years of age or older. 

Why is Oktoberfest in September?

The original Oktoberfest in Munich, Germany is celebrated in September and continues until the beginning of October. 

Why is the event no longer around the pool?

Over the last 5 years, the event has grown from 10-12 breweries which featured around 20-24 craft beers to 30 breweries featuring over 100 craft beers. With the increase in breweries, Oktoberfest out grew the Terrace Room and Pool and was moved to the North parking lot to better accommodate the large crowds. 


Sponsorship, Homebrew Contest, & Brewery Contact

Adam Keeshan



Marketing & Event Information Contact

Allison Duke


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