Auburn's Annual Craft Beer Festival

Saturday, October 8, 2016


APR, AlaBev & The Hotel at Auburn University present Oktoberfest

2016 marks the seventh year of The Hotel at Auburn University’s Oktoberfest. For the first three years, the event was held in the intimate setting of our Terrace Room and around our pool, allowing for about 150 attendees. Three years ago we decided to expand the event, and we moved Oktoberfest to its current location in our parking lot. We expect an attendance of 1,500 craft beer enthusiasts at this year’s Oktoberfest.

Each local, regional and national brewery in attendance will showcase a small selection of beers, giving attendees an opportunity to sample a variety of great brews. Select breweries will also present one-off beers, which are brewed specifically to be served at the Oktoberfest event. 

We are in the process of planning the 2016 Oktoberfest. Please check back for more information!

If you are interested in being a sponsor, please contact Adam Keeshan at adam.keeshan@auhcc.com or call (334) 321-3165.

Stay up to date by following our Facebook Event!


Local brewers can apply by completing the Homebrew Alley form and submitting it to Adam Keeshan by email. The deadline for applications is September 1, 2016. The competition is limited to 10 home brewers, and it is free for homebrewers to participate

What will be provided?
  • 10x10 Tent
  • Two 6’ tables
  • Large igloo cooler
  • Banner featuring your “Brewery” name
  • Access to the ice trailer located behind the main stage


Additional Information for Homebrewers

No décor will be provided, but you are more than welcome to decorate yourself. If you are pouring draft you will need to be able to provide all equipment for dispensing it besides the ice and cooler provided. There are no rules or regulations on styles as the only thing that matters for judging is how much the guests enjoy it. The event runs from 4:00 until 9:00 PM. We will announce the winners of homebrew alley at 8:00 PM on the main stage. The winner will be chosen based on the number of Oktoberfest tokens collected. We will collect these tokens at 7:30 PM so please make sure that all your tokens are collected by then. We do ask that you have one person remain at your booth at all times until 9:00 PM or until you have dispersed all of your beer. The winner selected will have the opportunity to work with an Alabama Brewery to have their beer produced and sold at A∙T Ariccia Trattoria. A∙T will put your beer on draft and sell to the public, but also invite the winner and 15 of their guests to enjoy the beer and complimentary hors d’oeuvres on a date agreed by both parties.


Performances by Kidd Blue will serve as the soundtrack to this funfilled event. Televisions playing college football will also be setup within the festival for the football fans.

We are excited to announce that  Sam Adams is sponsoring the Stein Hoisting Competition and the Mr. & Mrs. Oktoberfest Costume Competition. If the winning times from the Stein hoisting men and womens competitions at Auburn's Oktoberfest are among the Top 5 across the country, they will have the opportunity to compete at the National Competition in Las Vegas! For more information visit the Sam Adams website


A selection of German Oktoberfest staples will be available for purchase.

  • Lager Braised Bratwurst, Sauerkraut, Grilled Onions
  • Smoked Kielbasa, Sauerkraut. Pickled Mustard Seeds
  • Grilled and Charred Knackwurst, Whole Grain Mustard, Sauerkraut, Caraway
  • Sweet Mustard Glazed Chicken Leg 
  • Giant Pretzels with Beer cheese or Mustard
  • Bavarian Cream Puffs 



APR   AlaBev The Hotel at Auburn  

Supporting Sponsors

Auburn Opelika Tourism  The Event Group  Downtown Auburn




Includes entry into the event and a tasting glass

Early Bird Special (August 1-August 31) $40 per person- SALES HAVE ENDED

Pre-Sale (September 1- September 30) $45 per person

General Admission (October 1- October 5) $50 per person



Includes entry into the event, a tasting glass, an event t-shirt & two food tickets

Early Bird Special (August 1-August 31) $55 per person- SALES HAVE ENDED

Pre-Sale (September 1- October 1) $60 per person



Includes entry into the event and two non-alcoholic drinks

Pre-Sale (August 1- October 5) Free


Includes overnight accommodations, entry into the event, a tasting glass, an event t-shirt, & two food tickets plus breakfast in A·T on Sunday morning. Rates starting at $219 for single occupancy Superior Room.

Packages will be available online starting August 1. Packages sell out quickly, so book early!

*Sales end at midnight CST on date indicated above



AU Brewing Sciences | Auburn 

Avondale Brewing Co | Birmingham 

Back Forty Beer | Gadsden

Blue Pants Brewery | Madison

Cheaha Brewing Company | Anniston

Fairhope Brewing Company | Fairhope

Goat Island Brewing | Cullman

Good People Brewing Co | Birmingham

Red Clay Brewing Company | Opelika

Salty Nut Brewery | Huntsville

Straight To Ale | Huntsville

Yellowhammer Brewing | Huntsville


ACE Cider | Sebastopol 

Anchor Brewing | San Francisco     

Lagunitas Brewing Company | Petaluma

Stone Brewing | Escondido


Left Hand Brewing | Longmont

Oskar Blues | Longmont

Redstone Meadery | Boulder


Monday Night Brewing | Atlanta

Omaha Brewing Company | Omaha

Red Hare Brewery | Marietta

Sweetwater Brewing Company | Atlanta


Cigar City Brewing | Tampa

Orange Blossom Brewing Co. | Orlando


Goodwood Brewing | Louisville


Abita | Covington


Angry Orchard | Boston 

Sam Adams | Boston

Truly Spiked & Sparkling | Boston


Bell’s Brewery | Kalamazoo

Founders Brewing Co. | Grand Rapids

JK’s  Farmhouse Ciders |Flushing

Jolly Pumpkin Artisan Ales | Dexter


Lazy Magnolia | Kiln

Southern Prohibition Brewing | Hattiesburg

New York

Brewery Ommegang | Cooperstown

North Carolina

Catawba Brewing Co. | Morganton


Wyndridge Farm Brewing | Dallastown

Victory Brewing Company | Downingtown

South Carolina

Total Beverage Solution | Mt. Pleasant


Traveler | Burlington 


Duvel Moortgat | Breendonk, Belgium

Merchant du Vin 

Wetten Importers | Belgian & Austrian Beer

Wine Distributors

International Wines 

Grassroots Wine

Pinnacle Imports

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